Would Your Website Pass Our Test?
When it comes to web design, there are a few things that should always be present. We’ve created this quick guide for you to use when contemplating the elements you plan to incorporate into your current website or a new project you’re working on.
If you want people to stay on your site for longer periods of time and follow your call to action, ask yourself the following question:
- Is there clutter? This is number one for a reason; you’ll probably see or hear this tip anytime web design advice is being given. And that’s because if you have clutter, you don’t have good web design. Simple. “It’s very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options,” says Paolo Vidali, senior digital marketing strategist of DragonSearch, a digital marketing agency.
- Is my design responsive? This means your website will function properly regardless of what type of device the user is on. The site should automatically adapt to the new device with no issues. This can be a bit difficult for those untrained, so hiring a professional is often the best way to ensure this is done properly. There are great companies for web design in Greenville, SC and all across the board. Find someone near you.
- Is each page designed as a landing page? Because in reality, it could be. When search engine optimization was just starting out, users would usually go directly to your website and land on the homepage. However, now that search engines have up’d the Annie, users more often wind up on a blog page first. Because of this, you want to be sure you have a contact form, call to action and way for readers to reach you readily visible and available on every page.
- Am I using professional photography? Graphics are such a vital part of the enjoyment visitors will get our of your site. Today, everyone is expected to be a professional, and that should be made clear through your website. “Website visitors can sniff out generic photos in a second–and they’ll be left with a generic impression of your company,” warns Zane Schwarzlose, community relations director, Fahrenheit Marketing. “Your company isn’t generic. So show your visitors that by investing in professional photography.”
- Is my logo clean? You want to be sure your logo is polished and easily recognizable. “Your logo is an important part of your brand, so make sure it’s located prominently on your site,” suggests Tiffany Monhollon, senior content marketing manager at online marketer ReachLocal. For this reason, you want to make sure readers can always locate it.